Tasting Culture: How “Try Before You Buy” is Undermining Hospitality Training

Wine sampling has become the norm in many restaurants, often replacing traditional staff training and eroding the confidence of servers. In this insightful and engaging session, we’ll explore the rise of “tasting culture”, how the once-occasional courtesy sip has become a default strategy to mask knowledge gaps on the floor. You’ll learn what this shift is really costing your business, your wine program, and your team culture, and how to bring education, storytelling, and sales confidence back into the glass.