Running a successful restaurant today takes more than great food—it requires a smart balance of operational know-how, financial insight, and brand consistency. In this session, Matt Wilson, owner of miseenplace.ca, will share practical, actionable strategies to help operators increase profitability and strengthen guest loyalty. Topics include navigating supply chain challenges without compromising quality, using menu analysis and engineering to uncover hidden profit opportunities, and creating a consistent brand experience that keeps customers coming back. Whether you’re new to the industry or a seasoned pro, you’ll leave with clear, proven tactics to boost both your brand and your bottom line.