Crystal Hamilton

Crystal Hamilton is the founder and CEO of Knowbie, the hospitality industry’s first micro-learning platform designed to revolutionize frontline training. With 20+ years of experience in foodservice, starting as a server and rising to sommelier and wine agent, Crystal built Knowbie to solve one of the industry’s biggest pain points: inconsistent, inefficient training. Her vision has transformed Knowbie into a three-sided platform that connects restaurant & liquor retail operators, staff, and alcohol brands, offering gamified, accessible learning that drives real results. Recognized by the American Culinary Federation and nominated for the BC Tech Startup of the Year, Crystal continues to champion innovation, education, and community support in hospitality through Knowbie and beyond.