Local Isn’t a Vibe…It’s a Strategy! And You’re Probably Doing It Wrong!

Throwing a “local IPA” on the menu doesn’t make you part of the community. This session from Savage Orchid Hospitality’s Kenneth Scharlatt calls out the fluff and shows you how to actually embed your hotel restaurant or lounge into the culture of your city, and how to get locals to start showing up on a Tuesday.